In a move that shouldn't really come as a surprise given the direction the company has been going in, Sports Direct on Monday announced that it would rebrand itself as Frasers Group.
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540 published items with the word (s) or phrase Sports Direct in News, Trends, Videos, Photo galleries, Agenda and sorted by "date descending".
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![]( "Sports Direct to change name to Frasers")
Sports Direct to change name to Frasers -
![]( "House of Fraser removes fur products after controversy")
House of Fraser removes fur products after controversyCampaigners at Humane Society International UK said on Friday House of Fraser has removed real fur items from its website and stores after facing a backlash from outraged consumers.
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![]( "House of Fraser under fire for selling real fur items")
House of Fraser under fire for selling real fur itemsHouse of Fraser has been criticised after clothing items containing real fur were spotted on its real and virtual shelves, contradicting a no-fur policy initiated before it was bought by Sports Direct last year.
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![]( "Sports Direct boss calls for turnover-linked rent deals")
Sports Direct boss calls for turnover-linked rent dealsRetail billionaire Mike Ashley, the founder of Sports Direct, has demanded new rent deals are tied to sales across his store empire that now includes HoF and Jack Wills as well as Sports Direct and Flannels.
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![]( "Sports Direct to open sports and fashion emporium in Portsmouth")
Sports Direct to open sports and fashion emporium in PortsmouthSports Direct has taken 50,000 sq ft of trading space at Cascades shopping centre in Portsmouth for its namesake, Flannels and USC brands.
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![]( "Mamas & Papas in pre-pack administration")
Mamas & Papas in pre-pack administrationIn the same week as Mothercare threw in the towel with its UK stores, rival mother and baby products chain Mamas & Papas has opted for a pre-pack administration with its existing owner back in control.
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![]( "Dune results are weaker but e-sales rise strongly")
Dune results are weaker but e-sales rise stronglyFootwear specialist Dune saw falling turnover and profits in its last full year as the market remained tough, but the company is investing in growth areas such as digital and outlet stores.
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![]( "Sports Direct picks RSM UK Group as auditor")
Sports Direct picks RSM UK Group as auditorMike Ashley’s retail group Sports Direct International said on Wednesday it had appointed RSM UK Group as its auditors, after Grant Thornton abruptly quit earlier this year.
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![]( "Sports Direct buys Brookfield Shopping Park at cut rate")
Sports Direct buys Brookfield Shopping Park at cut rateSports Direct's latest acquisition is a retail park in Hertfordshire that it bought for a third of the price paid by its previous owners. The company said it's planning to transform it into an aspirational destination.
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![]( "Sports Direct takes aim at sports giants' distribution strategies")
Sports Direct takes aim at sports giants' distribution strategiesSports Direct issued a media statement on Monday slamming into the distribution strategies of giant global sports brands such as Nike and Adidas.