Although many of this year's LGBTQ+ Pride Month marches have been canceled due to the coronavirus, in the worlds of fashion and cosmetics mobilization for the cause has not waned and will be mainly concentrated online.
As the beauty retailer promises to take a measured approach to reopening its physical stores in the U.S., it is also looking East to make up lost revenue, complementing its retail fleet in China with a new Tmall store.
After a two-month lockdown, the stores on Paris’s Champs-Elysées avenue opened again at 10 am on Monday, some with their customary queues outside, though the usual throngs of foreign tourists were sadly missing.
Following a legal spat which saw the Plano, Texas-based department store operator accuse the French beauty retailer of trying to back out of a long-term contract, the two companies have reaffirmed their partnership.
After the department store chain accused the beauty retailer of trying to back out of a contract by not reopening its shop-in-shops when J.C. Penney stores open again, Sephora has hit back with a motion to dissolve.
The luxury industry is assessing the first effects of the relaxation of lockdown regulations in China. Most shops have been reopened since around a month and a different market appears to be emerging after the crisis.