Launchmetrics' data and analysis technology has made its debut in fashion during a runway show hosted by American brand Negris LeBrum, which dedicated a design to the firm in its "The Love Story" collection.
Dior has once again snatched first place in Launchmetrics’ quarterly list of the top power players in luxury fashion, while Gucci has made solid progress in China as the country leads the sector’s post-pandemic recovery.
The Federation de la Haute Couture et de la Mode has released estimates revealing that collectively all its catwalk seasons in Paris so far in 2021 scored a Media Impact Value of nearly a quarter of a billion euros.
The British organic cosmetics brand founded by Sarah Brown in 2007 has announced that it has received £6.4 million (7.5 million euros) from the investment fund run by the family that owns French beauty group Clarins.
Following a year heavily affected by the Covid-19 pandemic, a new report from Launchmetrics has measured the success of the luxury industry’s marketing investments, crowning Dior as the undisputed media king.
The Federation de la Haute Couture et de la Mode, French fashion’s governing body, has announced the dates for its next menswear and haute couture runway seasons in January 2021, confirming they will take place.
Following its acquisition of IMAXtree in 2019, the data specialist's second purchase aims to expand its analytics capacities and establish a direct presence in China, where Parklu works with 100,000 influencers.
At Launchmetrics' first digital summit, Pascal Morand (FHCM), Carlo Capasa (CNMI), Caroline Rush (BFC) and Steven Kolb (CFDA) discussed a hybrid future for fashion weeks, based on creativity, innovation and flexibility.