
The brand came out on top at the event for a second consecutive year, according to Launchmetrics’ Met Gala Social Media Report, a victory led once again by the influencer powerhouse that is the Kardashian-Jenner clan.
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The brand came out on top at the event for a second consecutive year, according to Launchmetrics’ Met Gala Social Media Report, a victory led once again by the influencer powerhouse that is the Kardashian-Jenner clan.
For over 15 years, Michael Jaïs has been analysing how influencer marketing works. In this French-language LuxurynsightXFashionNetwork.com podcast, the CEO of Launchmetrics explains his interest in the subject.
FashionNetwork.com examines how diversity and inclusivity have now become strategic issues, as shown by the policies adopted by many labels, at a time when faux pas, notably about racism, are no longer tolerated.
Tokyo Fashion Week, kicking off on Monday, has long been considered an incubator for emerging local designers. But now the week is transforming into a platform providing increased industry and commercial visibility.
The designer took the top spot in a ranking measuring the social media engagement of brands during London Fashion Week by analytics firm Launchmetrics.
A new report from Launchmetrics has revealed the most influential brands and influencers from last year’s Spring runway shows, identifying Ralph Lauren as a clear leader thanks to a well implemented 360º campaign.
The French marketing metrics firm, specialised in fashion and beauty, is now working with Pinterest to optimise the latter’s influencer campaigns and boost its user data analysis.
As London Fashion Week Men’s ends, a recent study shows how the event in the British capital is lagging behind its European counterparts and asks if there’s a future for menswear fashion weeks.
The show organiser has taken full control of FieraDigitale, which runs its e-Pitti virtual show, and is keen to multiply its digital initiatives, focusing also on the e-P Summit forum.
Victoria Beckham retained her position as the biggest social media winner as far as fashion week mentions were concerned, but while she’s usually a big name at NYFW, this time it was London that felt her impact.