Given that Joules prides itself on being an outdoor-focused brand for families, this looks a good fit on the retail front. The UK-based lifestyle brand has teamed up with Center Parcs to open stores at six destinations.
Following its recent Jaeger buy, M&S is diving deeper into selling additional fashion brands with news Thursday that it will add Hobbs, Joules, Phase Eight, White Stuff, Jack & Jones, Sloggi and Sosandar to its offer.
Britain's Marks & Spencer said on Thursday it would launch a wave of guest clothing brands on its website this spring, including Hobbs, White Stuff, Joules and Sloggi, in bid to accelerate online growth.
Marks & Spencer isn’t just upping it’s game in womenswear. The UK retail giant is also turning its attention to expanding character-based kidswear with the introduction of Mr Men and Little Miss clothing this month.
Sales and profits fell at joules in the half to the end of November, but its pre-tax profit was still higher than it had expected. And it had plenty of good news to share in its results announcement on Thursday.
Expect a radical new look to Marks & Spencer’s women's fashion line-up this spring. The UK retail giant is understood to have struck deals with four independent womenswear brands to bolster sales, particularly online.