The Madrid trade fair has been trying to offer a more attractive proposition since the appointment of its new director, and has put diversification, design and sustainability at the centre of the event.
H&M group owned-Cheap Monday has decided to bring sustainability to its main line for FW 18. Marketing director Rocky af Ekenstam Brennicke outlines the brand's strategy and the challenges to FashionNetwork.com.
With the release of Hackathon, an initiative focused on technological advancement, Denim Première Vision offered an innovative and code-breaking edition last April, with the Paris tradeshow attracting 2,000 visitors.
With a new name (no more “by”), the trade show Denim Première Vision, which will be held from May 27-28 in Barcelona, is embarking upon new initiatives, including conferences, while approaching about one hundred exhib...