Having held the position of general manager of the Europe, Middle East and Africa zone at the business since 2019, Jan Van Mossevelde is becoming global brand president of the VF Corp-owned merino wool specialist.
The North Face, Timberland, Napapijri and other brands owned by VF Corporation will all feature together in the group’s first multibrand concept store, which is expected to pave the way for others in strategic cities.
The owner of Vans, The North Face and Timberland managed an impressive transformation in the fiscal year ended March 28, 2020, achieving a 2% increase in revenue despite a strong downturn in sales in Q4 due to Covid-19.
Virgil Abloh, Rick Owens and Raf Simons are among the designers who have dropped collaborations with outdoor apparel brands, a strong emerging trend that might set off a thorough transformation of the outdoor sector.
The great outdoors are a magnet for space-starved urbanites. As outdoor wear is increasingly directional, FashionNetwork.com explored the OutDoor show to verify if mountain apparel brands are profiting from this trend.
VF's new HQ in London is a sustainable, experiential mega-investment that puts its in the heart of the buzzing London market and is the latest example of its commitment to being a "purpose-led" company.