In the framework of a series of collaborations with artists working to preserve nature, Icebreaker is launching a 20-piece capsule collection in partnership with Simon Beck who uses snow as his canvas.
The New Zealand outdoor clothing brand recruits Louise Kuegler to run its global marketing strategy. Kuegler previously worked for Ogilvy & Maher in Singapore and, prior to that, Colenso BBDO in Auckland.
Icebreaker has announced that Rob Fyfe, formerly CEO of Air New Zealand, has been appointed as director and will join the company’s board in a strategic move at a time of global expansion for the brand.
Nike’s former global design director, Keryn Francisco, has taken up the position as global product design director at Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category.