Milan's women's ready-to-wear fashion week will once again be taking place via a phygital format. The event runs from 23 February to 1 March and will feature 61 shows, including big-name brands and new arrivals.
Milan Fashion Week Men's runs from 15 to 19 January, with an exclusively online and severely reduced calendar. Deprived of the majority of its stars, the event has bet on young talent and is introducing 10 new labels.
The next Milan Fashion Week Men is scheduled on January 15-19 and, as in July, it will mix virtual performances with physical catwalk shows. On the calendar, 37 shows, including 5 physical ones, and 7 debut labels.
There may be a consensus that stuck-at-home consumers will be buying sweatpants and other comfort clothing for the foreseeable future, but a new Moda Operandi trend report suggests the future for fashion is brighter.
'Phygital' events, the role of buzz-worthy models and the evolving power of influencer marketing are some of the key takeaways from this season’s fashion month, according to a new report from Launchmetrics.