The French have always had a way with renovation. This week, Cartier took the concept to a new level, as it unveiled a substantial new work of urban scenography outside the brand’s historic flagship store in Paris.
One brand that appeared to be gathering momentum is the house of Alaïa, which profited from haute couture week in Paris to present its latest ideas, many mined very literally from the house's unique archives.
AZ Factory, the fashion house led by Alber Elbaz that is the most widely anticipated new brand in the industry, is planning a talk show as well as exclusives on Net-A-Porter and Farfetch as part of its launch next week.
Cartier has debuted a new boutique in central Paris, which reveals the top-shelf jeweler’s new vintage offer of rare watches, and underlines how Paris is slowly, but surely, wakening from the lockdown.