Ferrari, with its prancing stallion symbol, may be the ultimate masculine luxury symbol of Italy. But when it launched its first fashion collection this weekend there were more girls than guys on its catwalk.
The entire audience was all dressed essentially in conformist black for the latest iconoclastic show video of Balenciaga, a Spring 2022 collection revealed in a show video this weekend that was worn by just one model.
The online marketplace is seeking to cement its position as a top destination for shopping luxury products with the introduction of an authentication service for new and pre-owned handbags sold for more than $500.
The stock market is bullish, the economy is recovering, consumer confidence is growing: all indicators are positive, fuelling luxury purchases on a North American market that is highly dynamic and promising for labels.
Gucci’s experimentation in the digital world – from la mode to marketing – has extended into a new terrain, NFT, as the house has moved to participate in Christie’s debut online auction named Proof of Sovereignty.
With digital screens now ubiquitous, the eyewear producer has launched the ‘Blue & Beyond’ project, equipping some of its labels’ models with anti-blue light, photochromic UV protection lenses, a luxury industry first.