The Kering group’s star label has decided to stage its next show on May 16 at the medieval castle of Castel del Monte, in the southern Italian region of Puglia, and will support a project for the site’s upgrade.
The Italian label continues to explore the metaverse, this time by teaming up with 10KTF, the virtual accessories store of mysterious digital artisan Wagmi-san, specialised in personalising existing NFTs.
Gucci Vault, the online concept store created under the vision of Gucci creative director Alessandro Michele, is welcoming a wider selection of brands through exclusive capsule collections or curated selections.
After a disappointing Q3, the Kering group’s powerhouse bounced back to generate a revenue of €9.7 billion, up 31%, driven by direct-to-consumer sales and thanks to even more upmarket products and multiple initiatives.
Kenzo, Prada and Ambush are some of the many luxury labels active in the virtual world, whether commercialising NFTs or making significant investments in the metaverse, as Philipp Plein and Gucci did recently.