
JD Sports Fashion is selling Dutch business Sports Unlimited Retail to Iberian Sports Retail Group. But that’s less of a change that it might at first appear given that the Iberian business is also majority owned by JD.
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JD Sports Fashion is selling Dutch business Sports Unlimited Retail to Iberian Sports Retail Group. But that’s less of a change that it might at first appear given that the Iberian business is also majority owned by JD.
American sportswear brand Champion will set up shop at Amsterdam’s 9 Straatjes district. The 180 m2 store will be situated in a building that formerly housed Dutch label Zoe Karssen.
JD Sports confounded the sceptics in H1 with sales and profits powering ahead, despite nervousness over intense competiton and fewer major launches. And the company is expanding fast abroad as well as in the UK.
In sports, it’s all about winning and JD Sports Fashion certainly won the sales/profits race last year. It prospered on the athleisure trend, on digital growth and investment to ensure brands want it to sell their goods.
With this acquisition, JD Sports will own and operate 12 stores in Portugal, expanding its presence in Europe significantly.
Dutch sports retailers is starting afresh with new owner, British retailer JD Sports. The continuity of a large number of shops, and thus employment, is ensured by the deal but the agreement still has to be approved.