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Canada Goose brings nature indoors with Manchester pop-up installation
It’s a European first and it’s landed in Manchester. Canada Goose has taken the pop-up store route to launch a “unique outdoor experience” with an installation taking temporary space in the city’s New Cathedral Street.
Luxury
Retail
Youtube offers fashion brands the chance to create long-lasting content
In a landscape dominated by video, Youtube can help guarantee the longevity of content published by fashion brands. Launchmetrics and Youtube's own Derek Blasberg reflect on strategies for success.
Fashion
Media
Twitter debuts new ad features, revamped algorithm ahead of ecommerce push
Twitter Inc on Tuesday rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future ecommerce features.
Others
Retail
Boss scores social media success with digital-first event for Russell Athletic capsule
Hugo Boss has claimed a social media marketing coup, saying that its new growth strategy of targeting younger customers is paying off big time. It saw huge success for a Boss x Russell Athletic mega-event late last week
Luxury
Media
Campaigns
Moncler celebrates winter and human connections in AW21 campaign
Moncler is on a roll at the moment and with winter approaching and the world opening up for travel again, it has launched a campaign to capitalise on pent-up demand for its upscale outdoor clothing.
Luxury
Campaigns
Timberland launches Europe-wide youth eco campaign, focuses on communities
Outdoor brand Timberland has launched a new Europe-wide campaign featuring “four leading advocates to champion communities and create a better future”.
Fashion
Campaigns
David Beckham launches London-inspired eyewear collection and campaign
Taking its inspiration from his London roots and adding “British style combined with a sharp focus on detail and functionality”, David Beckham has launched his new autumn/winter 2021 eyewear collection and campaign.
Fashion
Collection
Louis Vuitton names Squid Game star Jung Ho-Yeon new global ambassador
Luxury fashion house Louis Vuitton took to Instagram on Wednesday to announce Squid Game star Jung Ho-Yeon as its latest global ambassador.
Luxury
Campaigns