The campaign, ‘CaRe 20 – Caring for Retail during COVID-19’, will provide financial, emotional, physical and vocational support to shop workers facing financial distress as a result of the coronavirus shutdown.
One in five people in Britain fear an economic depression because of the impact of coronavirus and a further 52% expect the country’s economy to be in recession within a year, a poll by YouGov showed on Monday.
Market research firm Kantar has carried out a survey of the expectations of 25,000 interviewees in 30 countries, to help consumer goods companies adjust their communication strategies in a coronavirus-hit world.
Designer Valentino Garavani and his business partner Giancarlo Giammetti are donating €1 million to support the fight against the coronavirus, the latest Italian designers to join the struggle against the pandemic.
The very public apology made by Frasers CEO Mike Ashley on Friday underlines the importance of good PR during the coronavirus crisis and an analyst has said that "exemplary ethics will pay off" once the outbreak is over.
The company is working to support its staff, contribute to pandemic relief efforts, and boost its financial flexibility by drawing down from its revolving credit facility, suspending its quarterly cash dividend and more.