The French beauty brand has teamed up with the multitalented Italian social media star, entrepreneur and designer in a partnership that will apparently see the duo launch several projects throughout the year.
Amazon chief Jeff Bezos is now the world's richest person, having snatched the top spot from Microsoft founder Bill Gates who slips to second place, according to Forbes magazine's annual billionaires list.
Gift cards and vouchers remain hugely popular in the UK market with 73% of consumers buying them as presents, says a Royal Mail survey that underline the importance of easy-to-buy gift cards for fashion retailers.
Emotions - “a brand’s ability to spark an emotional connection with consumers” - will be key to the luxury sector in 2018 while the widest possible interpretation of sustainability is also crucial, a new report claims.
Social media analytics firm, NetBase, released its 2018 Luxury Brands Report this Wednesday, revealing that high-end fashion labels account for half of the top ten luxury brands active on social media.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.