Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
‘Very Ralph’, the documentary on the 50-year career of the US fashion and culture icon, was released on HBO on November 12 and in France on November 16, with an advance screening in Paris for 100 selected guests.
Leave it to Miuccia Prada to dream up a novel new strategy for her new Resort 2020 campaign – which debarked not on the pages of any magazine or on laptops, but on paper broadsheets wrapped around bouquets of flowers.
Joules has followed the popular animation trail for its 2019 Christmas advertising but the lifestyle brand hasn't chosen to create a new animated character. Instead it has linked up with well-known duo, Wallace & Gromit.
John Lewis has unveiled its first-ever joint Christmas ad between its department stores chain and its supermarkets. The creative “tells the story of a little girl and her friendship with an excitable young dragon”.
Farfetch has taken a powerful approach for its 2019 Holiday season campaign, placing its global community “at the heart of Holiday storytelling, focusing on the ways people come together with family and friends”.
With Debenhams having received a cash injection from its backers to help it through the festive season, the company is betting heavily on its ability to use the season to help drive its turnaround forwards.