Think of it as the Triple Z of fashion. Before a crowded audience inside its tennis court style stand in Pitti 94, Z Zegna on Tuesday revealed its first ever ambassador – handsome tennis star Alexander Zverev.
The awareness campaign focuses on the plastic microfibers that are released on waterways after washing clothes. It comes as new research reveals that 44% of Brits don’t know that synthetic fibres are plastic.
The US apparel retailer is celebrating Gay Pride Month with the “We Are One” t-shirt, donating a portion of sales revenues to the United Nations’ campaign to support LGBTQI communities around the world.
Cosmetics firm Lush was slammed on social media and in the press at the weekend as the potential of creating controversy with cause-based campaigns was graphically illustrated by its new #Spycops campaign.
Pure London, leading fashion event, and British fashion commentator, activist and professor of diversity, Caryn Franklin, have launched the Power of One campaign and a set of pledges for the industry to adopt.