Burberry continues to explore gaming as a key marketing channel and has announced its “first exploration into the world of NFTs”. It’s partnering with Mythical Games on a limited-edition Blanko in Blankos Block Party.
Netflix Inc will launch an online store to sell limited-edition apparel, lifestyle merchandise and collectibles based on "Stranger Things," "Lupin" and other popular shows, the streaming giant said on Thursday.
Clearpay certainly isn’t taking a back seat as sponsor of London Fashion Week. The buy-now-pay-later finance provider unveils ‘Clearpay Quarter’ a three-day, fashion-focused pop up (11-14 June) on London’s King’s Road.
Google said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities.
Expect Farfetch’s content to be all about super-sustainability this month with the online luxury fashion retailer offering an “unrivalled selection of more sustainable pieces, pre-owned styles and circular services”.
Sports Direct has launched a £6 million summer football ad campaign ahead of this month's European Championships. Entitled ‘Just A Game?!’, the ad takes fans on a light-hearted journey through the meaning of football.