Avon UK made its TikTok ad campaign debut on Thursday as part of the global beauty brand’s digital transformation. The inaugural campaign supports its “latest beauty innovation”, Unlimited Instant Lift Mascara.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Instagram is launching a small global test on Wednesday where users can choose whether to hide like counts on their own posts or other people's posts, a Facebook spokeswoman said.
Self-Portrait has launched a high-profile campaign with the London-based brand signing up well-known Londoner Kate Moss as it star. The campaign features a series of portraits of Moss shot by Nigel Shafran.
Young consumers could be among those to most enthusiastically embrace a return to physical shopping next week, despite this consumer group also being the most comfortable with shopping online.
Paris-based handbag brand Olympia Le-Tan is to launch a limited-edition book clutch collection in partnership with Harper’s Bazaar, the world’s longest-established luxury fashion magazine.
Love Hemp Group, the UK-based CBD and hemp beauty products supplier, has fundraised over £5 million to boost a global marketing programme. The company also said it wants list on the London Stock Exchange this year.
Frédérique Picard has been in charge of French footwear brand Carel since 2010. In this French-language podcast, she talks to FashionNetwork.com about this entrepreneurial venture and her plans for the company.
The Biossance brand has chosen American actress and producer Reese Witherspoon as its new global ambassador.
Net-A-Porter has launched a new global campaign that not only marks a new season but also a reopening in large parts of the world as vaccinations allow tentative steps back to normality.
Watchfinder & Co is going genderless. It claims to be the first UK luxury watch retailer to remove all gender labels from its website and stores.
The collection is heavily tech-based and the campaign pays homage to “today’s change-makers and the unique ways in which they move through the world”.
The Armani Beauty brand has named the Chinese actor and singer Jackson Yee as its new global ambassador for makeup and skincare.
In a key development following the arrival of its new owners, Clarks has unveiled a new campaign for its Clarks Originals brand that includes content and a collab, all designed to celebrate black female creatives.
Balmain is the latest fashion house to launch its own podcast. Named L’Atelier Balmain, the house’s podcast debuts a 10-part series concentrating on key aspects of Balmain’s unique history and singular DNA.
