Castore has captured yet another major kit sponsorship deal. This time, the premium sportswear brand has signed Spanish side Sevilla FC to a multi-season partnership, becoming the La Liga club’s official kit supplier.
UK health & beauty retailer Superdrug has launched its ‘Shop Smart’ campaign in partnership with poverty campaigner and activist Jack Monroe, to help customers navigate the growing cost of living crisis.
Digital women's fashion retailer In The Style has announced its newest celebrity partnership with Dame Deborah James and The Bowelbabe Fund. The collab launches with the sale of the Bowelbabe 'Rebellious Hope' T-shirt.
Streetwear brand Hera has appointed its debut global ambassador — rapper J Fado — as part of its “new journey to create and foster relationships with ambassadors who represent the diverse cultural make-up of the UK”.