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Published
Apr 26, 2018
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JD Sports teams up with The Duke of Edinburgh’s Award

Published
Apr 26, 2018

The outdoors division of the JD Sports Fashion Group has signed an exclusive deal to become the recommended retailer of expedition kit for The Duke of Edinburgh’s Award.


Photo: The Duke of Edinburgh's Award


The three-year agreement will see participants, DofE Leaders and other adult volunteers receive a 10% and 15% minimum discount on kit, equipment and clothing in store and online from brands such as Go Outdoors, Blacks, Millets, and Ultimate Outdoors.

“We are delighted and proud to become The Duke of Edinburgh’s Award Recommended Retailer of Expedition Kit. The DofE is hugely respected and continues to go from strength to strength.

“As the UK’s largest supplier of outdoor goods and equipment we’re really looking forward to helping the whole DofE network get the best clothing and correct equipment to make the most of their expeditions,” said Peter Cowgill, executive chairman of the JD Sports Group.

The charity encourages millions of 14-24 year olds to take on physical activities, and participate in expeditions to learn new skills to set them up for life and work.

Peter Schooling, Commercial Director of The Duke of Edinburgh’s Award, said: “There are a number of factors we consider when appointing a retailer to be a DofE Recommended Retailer of Expedition Kit. Our partner needs to offer a range of kit suitable for the Bronze, Silver and Gold Award levels and be accessible to our network of 420,000 young people and 40,000 volunteers. 

“We are delighted that our new partnership with the Outdoors division of the JD Sports Fashion Group provides great choice, value for money, and knowledgeable staff to help with individual and group expedition purchases.”

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