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Published
Dec 5, 2017
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JD Sports rolls out new anti-theft system across stores

Published
Dec 5, 2017

JD Sports is rolling out a new electronic surveillance tag across 200 stores after a successful trial reduced garment theft by 75% in stores in the UK, France and the Netherlands.


Photo: Intu Merry Hill


The new technology , developed by Agon Systems, will be implemented in JD Stores in Europe and Australia just in time for the Christmas trading period.

Called Concept Tag, the system is estimated to add a 4% to 5% increase in pre-tax profit and reduce stock loss by an average of 1.3%.

Tim Edwards, Group Profit Protection Director of JD Sports Fashion PLC: “After working closely with Agon on the development of the Concept Tag, combined with the remarkable loss prevention statistics across the all European JD Sports stores, it was an easy decision to recommend rolling this out to more stores within the JD estate.”

“With Christmas a time that traditionally sees increased levels of retail crime, we are confident that getting the system in place by then will have a strong effect on our retail loss prevention efforts across the holiday period.”

The news was announced today by Agon Systems Managing Director Sean Welch, who said: “ [This] is a testament to the effectiveness of the system and is more proof that it’s a sure-fire way to dramatically improve a retailer’s bottom line.”

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