Jack Wills signing at Clarks Village highlights centre’s premium appeal
Quintessentially British clothing brand Jack Wills is set to open a new outlet store at Clarks Village in Somerset, a move that will reinforce the outlet shopping destination’s new premium direction.
Opening in June, it will follow the arrival of luxury brand Barbour, American company Original Penguin and Ben Sherman at the outlet centre last year.
Jack Wills CEO Peter Williams said: “We are delighted to be opening our latest store in Clarks Village, home to some of the largest UK brands. Being in the South West of England, where we first opened our doors to the British public, our new outlet store perfectly exemplifies our dedication to British heritage and premium quality.”
The brand is best known for its preppy style clothing for university students. It has more than 90 stores across the UK, US, Hong Kong, Singapore and the Middle East.
Chris Davis, centre manager at Clarks Village, commented: “We are pleased to announce Jack Wills as the latest store to be opening at Clarks Village. It is an important brand for our shopping outlet and carries great appeal for a large cross section of our customers. The new store aligns perfectly with our long-term strategy and continuing development of the Village, highlighting our increasingly premium and fashion-forward direction.”
Other brands at Clarks Village include Bench, Crew Clothing, Jaeger, Hobbs, Coast, Radley and Seasalt.
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