Glossier will ship internationally for the first time
The New York-based makeup brand announced on its blog, Into the Gloss, that it would be shipping its products internationally for the first time. The company will start its expansion in Canada, followed by launches in the UK and France by 2018.
Glossier first announced its plans to make its products available internationally in 2015, and now the brand says that goal has become a reality. Later this month, Glossier products will be available across Canada, with the exception of Quebec. Although Glossier has offices in Montreal, the brand will only be able to sell in the Francophone province once it has a website in French, which it says it has plans to establish soon.
Following its arrival in Canada, the brand has plans to expand to Europe, albeit slowly. On Glossier’s Into the Gloss blog, the brand’s founder Emily Weiss says the UK is next on the list, with the hopes of launching in France by 2018. Weiss emphasized, however, that the expansion will likely be slow, allowing Glossier to develop a following in each country as they’ve done in the US.
“When Glossier launched in the US back in 2014, it felt small—but in a good way,” Weiss wrote on Into the Gloss. “We were able to introduce ourselves locally, start a community, and build something special together. Our message has always transcended borders and cultures and is central to who we are as a brand. With that in mind, every time we launch in a new place, we want to get to know every new market just as well as we’ve gotten to know our US crowd over the past few years.”
Not only will Glossier expand its footprint internationally, but it will also grow its workforce in the US. The company raised $24 million in Series B funding in November of 2016, and in April announced plans to hire 300 new employees over the next ten years.
Weiss founded Glossier in 2014 and developed a following for its natural beauty products. Known for cult favorites such as its Boy Brow and Balm Dot Com, Glossier has developed a significant community on social media and steered away from traditional marketing and advertising.
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