G-Star Raw to join Meadowhall line-up

By

Barbara Santamaria

Published
Aug 21, 2018

G-Star Raw is set to open its sixth UK store at Meadowhall in October, with a new store design concept that puts its denim collections at the centre.

The 2,500-square-foot flagship will be the 34th new brand to join the shopping centre in Sheffield since it completed a £60 million refurbishment. The shopping destination will also see the opening of Thérapie, a clinic offering non-surgical beauty treatments, in the autumn.

G-Star Raw’s new store design concept, developed by an in-house team, will focus on the brand’s denim offer, including a showcase of its most sustainable denim collection. Customers will also find a comprehensive selection of selection of jeans, tops, jackets, shoes, and accessories at the new space, as well as a new sustainable denim collection with Jaden Smith that is due to launch in the Autumn/Winter.

Emma McKeever, the brand’s head of marketing in the UK & Nordic countries, commented: “G-Star Raw is excited to be opening a new retail space in Meadowhall. It will be a showcase of G-Star Raw’s latest store design concept and will have a strong focus on both menswear and womenswear.”

Meadowhall’s retail line-up also includes brands such as AllSaints, Diesel and Footasylum.