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Published
Oct 3, 2016
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Victoria’s Secret launches St David’s store

Published
Oct 3, 2016

The new Victoria’s Secret store in St David’s Grand Arcade in Cardiff has opened its doors to the public.


Victoria’s Secret launches store at St David’s


The 10,000 sq ft flagship store is located on the upper level of the shopping centre, in a site formerly used by H&M, which relocated across Grand Arcade to double the size of its store.

Designed by an in-house team, the new Victoria’s Secret store features its signature lingerie and sleepwear collections, exclusive fragrances and body care, as well as the brand’s popular Victoria’s Secret PINK and Victoria Sport lines.

Speaking on behalf of the St David’s Partnership, Colin Flinn, regional director at intu, said: “The newly opened Victoria’s Secret further cements the status of St David’s as the premier retail destination in Wales, and one of the leading locations in the UK for international brands and flagship stores outside of London.”

The Cardiff shopping centre houses some of the UK’s biggest retail names. It is anchored by the largest John Lewis outside of London, as well as Debenhams and Marks & Spencer, and also has 200 other shops and restaurants. 

The mix of brands includes both high street favourites such as H&M, Primark, New Look and River Island and premium brands including Hugo Boss, Radley, Vivienne Westwood and Jo Malone.

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