×
288
Fashion Jobs
PRIMARK
Business Analyst - Checkout Management Mpe
Permanent · DUBLIN
PRIMARK
Business Analyst - Checkout Management Epos
Permanent · DUBLIN
TJX EUROPE
tk Maxx - Loss Prevention Advisor (Security) - Full Time - Ilac
Permanent · Dublin
PRIMARK
Product Traceability & Sustainability Administrator
Permanent · DUBLIN
PRIMARK
Associate Product Owner, Supplier Effectiveness
Permanent · DUBLIN
PRIMARK
Product Owner, Core Retail (Finance)
Permanent · DUBLIN
PRIMARK
Finance Business Analyst
Permanent · DUBLIN
PRIMARK
Retail Construction Project Manager
Permanent · DUBLIN
PRIMARK
Security Operations Manager- Identity & Access
Permanent · DUBLIN
FRASERS GROUP
Health & Safety Manager - Europe
Permanent · DUBLIN
PRIMARK
Digital Learning Product Manager
Permanent · DUBLIN
PRIMARK
Finance Manager - Intercompany, Treasury & Hedging
Permanent · DUBLIN
PRIMARK
Security Awareness Specialist
Permanent · DUBLIN
PRIMARK
Bank & Store Reconciliations Manager
Permanent · DUBLIN
PRIMARK
Finance Manager Technical Accounting And Policy
Permanent · DUBLIN
PRIMARK
Sustainability External Affairs Manager
Permanent · DUBLIN
PRIMARK
Business Analyst - Enterprise Finance Product Area
Permanent · DUBLIN
PRIMARK
Indirect Tax Compliance Specialist
Permanent · DUBLIN
TK MAXX
tk Maxx Loss Prevention Officer, Full-Time, Dundrum
Permanent · Dublin
LEVI'S
20hr Keyholder Experience Essential
Permanent · Monasterevin
PRIMARK
Product Owner, Reporting And Tax
Permanent · DUBLIN
FOOT LOCKER
sr. Treasury Analyst - Maternity Cover
Permanent · Dublin 1
Published
Feb 14, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Very links with US firm to add AI to product discovery experience

Published
Feb 14, 2023

The Very Group’s very.co.uk brand is taking a deep dive into artificial intelligence (AI) in a deal with US-based tech platform Constructor.


Very's Everyday collection



It’s all about product discovery and the first phase will see it implementing new search, browse and autosuggest tools across its website and app. Using AI, natural language processing, machine learning and data, the company said “these tools learn from anonymous individual interactions and collaborative behaviours to optimise the product discovery experience and provide customers with faster, more personalised results”.

Longer term, it’s also rolling out other tech from the US firm, including its personalised ‘quiz’ functionality. The aim here is to help shoppers find the right products but asking them quiz-style questions linked to their preferences, interests and goals.

It all comes as the company continues to invest in technology to boost its e-tail ops. It said it’s making “significant progress with its multi-year tech investment roadmap, moving towards a flexible, cloud-based architecture that will enable it to deliver faster, more frequent customer experience improvements”.

Other specialists it has linked up with include commercetools to provide personalised size and fit guidance via True Fit; Amplience to create “engaging content”; and Modiface and Benefit to offer virtual make-up try-on.

Very Group’s digital customer experience director Paul Hornby said: “Finding the right products quickly is a vital part of the overall digital customer experience, and we’re excited to be taking product discovery to the next level by partnering with Constructor.

“Ultimately, we want every customer to have an increasingly personalised experience of shopping with Very. The opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey.” 

Copyright © 2023 FashionNetwork.com All rights reserved.