Versace teams up with Cole Sprouse on men's capsule
Versace announced on Monday that it has teamed up with actor, model, and photographer Cole Sprouse for an exclusive men's accessories capsule collection.
Dubbed 'Cole Sprouse x Versace', the collection introduces a six-piece collective of frames including “Medusa Focus” a pair of metal navigator sunglasses and “Medusa Mesmerize”, glamorous sunglasses with a futuristic look, both produced in two colourways. Completing the collection is “Medusa Dream”, an optical model produced in gold and gold and matt black.
The capsule collection stays true to Versace’s bold aesthetic and takes inspiration from the playful nature and hypnotic appeal of Sprouse himself.
“The epitome of eloquent, expressive masculinity, Sprouse embodies the Versace spirit, interpreting it into a series of captivating characters delivered with irony, wisdom, and levity: the dreamer, the seducer, and the good audience,” Versace said in a news statement.
The campaign was photographed in New York by internationally renowned photographer Steven Klein and shot with a hand-held camera to fully capture Sprouse’s movement, charisma, and innate star power.
Alongside the campaign imagery, the campaign video shows Sprouse’s imagination and humor, as he dances, talks to the camera, and engages with his audience.
Cole Sprouse is no stranger to luxury fashion campaigns. He previously teamed up with Tapestry-owned Coach on the campaign for the Disney Mickey Mouse x Keith Haring collection.
The official 'Cole Sprouse x Versace' collection launches on Tuesday and will be available on Versace.com and SunglassHut.com.
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