Thread secures $8m funding

By

Cajsa Lykke Carlson

Published
Sep 3, 2015

Thread, a UK online styling service that aims to help men with shopping, has received $8m in funding. The funding round was led by Balderton, which focuses on early stage, European technology businesses.

"The enormous success of online fashion retail sites such as ASOS highlight the retail world’s steady shift from bricks and mortar to online and demonstrates that consumer appetite for this kind of shopping model is alive and well. Thread’s commitment to innovating the digital user experience is exactly why we at Balderton chose to back them," Balderton said.

Thread was founded in 2012 and has more than 200,000 users so far. It works with stores including Liberty, Harvey Nichols and Urban Outfitters, and aims to function as a personal stylist for its users.