The Lexicon Bracknell signs Superdry, Tiger as opening day nears
With just two months to go until its opening, The Lexicon Bracknell has confirmed three new additions to its line-up, including fashion brand Superdry, lifestyle retailer Tiger and Coffee Barker.
More than 90% of the 580,000 sq ft scheme is now pre-let or agreed, with strong interest being shown in the remaining units, said The Bracknell Regneration Partnership.
The retail and leisure scheme is planned to open on 7 September, creating one million sq ft of retail together with the adjacent, existing Princess Square shopping centre.
Superdry will be present at the new mall with a 7,875 sq ft store, joining further fashion labels such as Next, H&M, River Island, Fat Face, Topshop, Pandora, Marks & Spencer and Primark.
Homeware and gifts retailer Tiger will open a 2,390 sq ft space, while independent tea, coffee and cocktail shop, Coffee Barker has taken a 4,000 sq ft unit.
Superdry and Coffee Barker are both on The Avenue, the pedestrianised thoroughfare that will link the Fenwick and Marks & Spencer anchor stores.
Richard Poyser, Retail Leasing Manager for Legal & General, said: “The Avenue will be the town’s premium pitch, providing a stylish area for the high-end brands in the town. Customers will love the retail choices and the appealing environment, enhanced with planted areas and trees, complete with plenty of al fresco seating. Bracknell has an affluent and growing catchment and the new town centre will have plenty to appeal to these customers throughout the day.”
The Lexicon Bracknell will house the first new build, full line Fenwick to be opened in 11 years, with the luxury department store spreading over 80,000 sq ft across three floors.
Additionally, the town centre’s lunchtime and evening offer will be transformed with the opening of a 12 screen Cineworld, featuring the only 4DX screen in the Thames Valley, and 10 casual dining restaurants. There is also a close-by main line railway station and a recently developed bus terminal.
Bracknell is only 30 miles west of central London and is a key part of the thriving Thames Valley economy, known as the UK’s Silicon Valley.
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