Teva launches summer collection with Polaroid
Teva, the footwear brand owned by Deckers Brands and known for its active sandals, announced on Monday a summer collaboration with the original instant photography brand, Polaroid.
The limited-edition Teva x Polaroid collection features classic Teva sandal silhouettes utilizing recycled materials and a custom refurbished Polaroid 600 camera.
Footwear styles include the Original Universal Polaroid in grey and the Midform Universal Polaroid in red. The water-friendly styles were designed with the iconic, functional four-point webbing upper silhouette, an EVA midsole, and a rubber outsole. Meanwhile, the bold grey and red base colors pop with a custom Polaroid Color Spectrum webbing on the heel strap.
Rounding out the collection is the consciously minded Teva x Polaroid 600 instant analog camera. The cobranded camera was made from original Polaroid electronics, features the classic Polaroid Color Spectrum and comes with a camera strap made with Repreve recycled yarn.
"Polaroid was a natural partner for this collaboration that demonstrates our shared belief in the power of creativity," said Erika Gabrielli, senior director global marketing at Teva. "Both of our brands evoke a happy nostalgia and we thought what better way to honor our fans than create a collection that invites expression and inspires them to make new memories."
The Original Universal Polaroid and Midform Universal Polaroid are available in extended sizing and retail for $70 and $80, respectively, while the custom Teva x Polaroid 600 camera retails for $160.
Earlier this year, Teva launched a spring collaboration with New York-based fashion designer, Anna Sui, who joined a long list of collaborators including Opening Ceremony, the Tegan and Sara Foundation, Herschel, and Woolrich, among others.
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