Superdry signs up for Intu Watford

By

Barbara Santamaria

Published
Jun 15, 2017

Superdry is planning to join the retail line-up at Intu Watford with a new store in the shopping centre’s 400,000 sq ft extension.

The British lifestyle brand has taken a 6,630 sq ft unit in the extension, which is planned to launch in 2018. Anchored by a 113,000 sq ft Debenhams store, the scheme will expand the mall’s existing fashion and lifestyle offer and increase its appeal among the area's prosperous catchment population.

Nick Tatum, global retail director of Superdry, said it was precisely the centre’s demographic and improved offer that convinced the brand to choose it for its new location.

Watford is set to enter CACI’s top 20 national retail destinations ranking when the extension opens next year.

Rebecca Ryman, regional managing director at Intu, said: “Superdry is the latest brand to recognise the benefits of our £180m extension to Intu Watford as a space that will attract even more shoppers to the centre by creating a real day out destination and compelling experiences for its affluent customer base.”

Other retailers at Intu Watford include John Lewis, Kurt Geiger and MAC.