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Published
Jan 12, 2017
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Superdry Christmas sales rise as expansion drives growth

Published
Jan 12, 2017

British retailer Superdry is the latest fashion company to announce solid Christmas results for the all-important festive trading period.

During the 10 weeks to 7 January, the brand increased retail revenues by 20.6% to £162.1m, reflecting the positive impact of the store expansion programme and the pound’s weakness.



On a like-for-like basis, retail sales rose 14.9%.

Superdry is investing in expanding the business globally, both in terms of physical stores and e-commerce proposition. In the 10 week period the brand opened 9 new stores, adding 74,000 sq. ft. to its trading space.

It has now a physical presence in 51 countries and 712 stores and concessions globally.

Owned by Supergroup, Superdry is known for its contemporary range of clothing that fuse vintage Americana and Japanese-inspired graphics with a British style. The collections are mid-priced and designed to appeal to an aspirational age group.

The strong Christmas performance follows a solid first half, when the retailer increased revenue by 31.1% to £334m. The growth was largely driven by the company’s wholesale business, which grew by 43.8% during the period, as well as the weakness in the pound and the rapid store expansion.

The results come as many established British fashion retailers struggle to achieve growth. Meanwhile, Debenhams, John Lewis, Asos, JD Sports and Primark all announced jumps in sales over Christmas. 

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