Suit Direct bets on formalwear revival with new stores

By

Nigel TAYLOR

Published
Jun 2, 2021

For all of those who thought demand for men’s suiting would suffer in a post-pandemic world, think again. Menswear retailer SD by Suit Direct is growing its portfolio of stores across the UK with plans to open a further eight during 2021.

The company said that "bringing designer menswear to the high street” has helped SD “become one of the fastest growing menswear retailers in the UK”, offering a range of suiting, accessories and casualwear from leading brands including Ted Baker, Selected Homme, Limehaus, and Gibson London.

A “one-stop-shop for all things men’s fashion”, the retailer said it provides affordable suits for all occasions including weddings, workwear and proms”.

Its ongoing national expansion over the past two years sees the retailer relaunching its Gateshead store, with a 2,368 sq ft retail unit opening in the Metrocentre.

Mark Cotter, CEO of Baird Group, owner of SD by Suit Direct, said: “Metrocentre was an ideal location for us, and an important part of our major UK store roll out planned for the next 12 months. Our vision is to be the go-to destination for contemporary and inspiring menswear brands.

“With this store, SD by Suit Direct is aiming to help fill the void in affordable and stylish menswear left by the unfortunate closure of other high street stores over the past 12 months and we are extremely excited for the future of the brand”.

Rodney Crentsil, SD Gateshead store manager, added: “We offer one-to-one suiting appointments for those after a little more assistance and the team are always on hand to offer style advice and assistance wherever possible”.