×
175
Fashion Jobs
SHISEIDO
Nars Account Manager - bt2 Dundrum
Permanent · Dublin 16
SHISEIDO
Laura Mercier Account Manager - Arnotts, Dublin (Maternity Cover)
Permanent · Dublin 13
SHISEIDO
Bareminerals Account Manager - Boots, Belfast
Permanent · New York
RALPH LAUREN
Assistant General Manager (Kildare)
Permanent · Kildare
SHISEIDO
Bareminerals Dual Site Account Manager - Arnotts, Dublin
Permanent · Dublin 13
ESTÉE LAUDER
jo Malone London - Business Manager - bt2, Dundrum - 37.5 Hours - Full Time, Permanent
Permanent · Dublin
L'OREAL GROUP
Business Development Manager - Skinceuticals - Ireland - Active Cosmetics Division
Permanent · Dublin
FOOT LOCKER
Manager, Treasury Operations
Permanent · Dublin 1
FOOT LOCKER
Senior Treasury Analyst
Permanent · Dublin 1
L'OREAL GROUP
l'Oréal Designer Fragrances Solo Account Manager Brown Thomas Limerick
Permanent · Limerick
HUGO BOSS
Sales Associate - Dublin Dundrum
Permanent · Dublin
BA&SH
Concession Manager - Full Time - Dundrum Dublin - New Opening
Permanent · DUBLIN
ESTÉE LAUDER
Mac - Retail Artist - Brown Thomas, Limerick - 15 Hours - Part Time, Permanent
Permanent · Limerick
ESTÉE LAUDER
Mac - Retail Artist - Brown Thomas, Cork - 24 Hours - Part Time, Permanent
Permanent · Cork
HUGO BOSS
Sales Associate - Dublin Dundrum
Permanent · Dublin
LULULEMON
Educator | Grafton Street
Permanent · Dublin
ESTÉE LAUDER
Aveda - Advisor - Arnotts, Dublin - 22.5 Hours - Part-Time, Permanent
Permanent · Dublin
RITUALS
Rituals Advisor (Key Holder) - Limerick - 32 Hour Contract (Temp Contract)
Fixed-term · Limerick
SHISEIDO
Nars Makeup Artist - bt2 Blanchardstown (15 Hours)
Permanent · Dublin
SHISEIDO
Nars Makeup Artist - bt2 Dundrum (30 Hours, Fixed Term)
Fixed-term · Dublin 16
LEVI'S
Operations Supervisor
Permanent · Kildare
LEVI'S
8hr Tailor
Permanent · Kildare
Published
May 24, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Stores and brands should expect wedding shopping frenzy - eBay study

Published
May 24, 2021

Brands should get ready for a rush of wedding-related purchases and new nuptial trends this summer, in anticipation of ceremonies getting back on track in June. That includes products related to spur-of-the-moment celebrations and DIY decorations, Insights from eBay Ads UK reveals.


Photo: Pixabay


With final lockdown restrictions scheduled to lift four weeks from today, the reports suggests priorities may have shifted – with at-home and do-it-yourself weddings on the rise, instead of extravagant affairs.
 
Data from eBay showed a spike in wedding-related searches when the government announced its recovery roadmap on 22 February.

On this date, searches for ‘wedding invitation’ shot up 91% compared to the same day a week before, searches for ‘bridal dress’ and ‘bridesmaid dress’ increased 33% and 31% respectively.

There was also a 38% boost in searches for the terms ‘wedding’ and ‘marquee’, by 41% for the terms ’wedding’ and ‘tent’, and by 30% for ‘wedding’ and ‘craft’, in the same timeframe.

Meanwhile, searches for ‘photo albums’ and ‘cards and invitations’ in the wedding supplies category also rose by 60% and 40% respectively.
 
And, with eBay Ads UK having observed interest in weddings ramp up one week before ceremonies were allowed to go ahead again last year, “brands should prepare for a surge of last-minute planning in the run up to 21 June as couples who have put off planning rush to tie the knot”, the report suggests.
 
Indeed, on the 27 June 2020 (one week before weddings were allowed to take place in England again last year), searches on eBay for ‘confetti’ shot up 44% compared to the day before – as did searches for ‘fascinator’ and ‘veil’, rising 55% and 28% respectively in the same timeframe. 

On the same day, searches for ‘wedding ring’ also saw a 33% boost compared to the day before – suggesting that in the current environment, even the most important purchases may be left until the 11th hour.
 
The insights also suggest this year will see a rise in at-home and DIY weddings, providing an opportunity for home and garden brands to engage with couples hosting their event at home.
 
Harmony Murphy, GM Advertising UK at eBay, said: “After a year of lockdowns causing thousands of wedding plans to fall through or be put on indefinite hold, we expect to see a wedding mania this summer as couples rush to finally say ‘I do. It’s clear that the way people plan for weddings has evolved, with preparations becoming more last minute, and more couples opting for a do-it-yourself approach. Brands should therefore harness the freshest data insights in order to tap into these changing consumer mindsets. And, with the rise of last-minute nuptials, brands should ramp up their targeting in the coming weeks".
 

Copyright © 2021 FashionNetwork.com All rights reserved.