×
249
Fashion Jobs
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · CARRICKMINES
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · LIMERICK
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · DUBLIN
PHV
Country vm Manager, Ireland
Permanent · Dublin
H&M
Visual Expert Manager - Deco & Curation - College Green
Permanent ·
CANADA GOOSE
Security Ambassador
Permanent · DUBLIN
BESTSELLER
Jack & Jones Sales Representative
Permanent · Dublin 12
BESTSELLER
Vero Moda Sales Representative
Permanent · Dublin 12
BESTSELLER
Junior Head Office Sales Representative
Permanent · Dublin 12
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · DUBLIN
SPORTS DIRECT
Loss Prevention Supervisor - Sports Direct
Permanent · NEWBRIDGE
PRIMARK
External Reporting And Compliance Accountant
Permanent · Dublin
PRIMARK
Business Analyst
Permanent · Dublin
PRIMARK
Senior Finance Transformation Manager- Payroll
Permanent · Dublin
PRIMARK
Team Manager Dublin Area
Permanent · Dublin
L'OREAL GROUP
Retail Brand Manager - Vichy - Acd
Permanent · Dublin
PRIMARK
Business Analyst - Data & Analytics
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas - 37.5 Hours
Permanent · Cork
PRIMARK
Cyber Security Operations Engineer
Permanent · Dublin
PRIMARK
Cyber Security Operations Analyst
Permanent · Dublin
PRIMARK
Administrator – Buying, Merchandising And Design
Permanent · Dublin
PRIMARK
Senior Finance Transformation Manager - Source to Pay
Permanent · Dublin
Published
May 6, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sports Direct launches carbon-neutral bumblebee ad campaign

Published
May 6, 2022

Sports Direct is teaming up with creative agency Cult this spring with a multi-level environmental campaign whose main focus will be on the importance of bumblebees and helping the declining population.


Image: Pixabay


It’s an unusual move for the company and the ‘Save The Bumblebees’ campaign marks the first of four upcoming campaigns for Cult and owner Frasers Group's main brands.
 
The ‘Save The Bumblebees’ TV ad, featuring the voice of actress Joanna Lumley, is also adhering to the spirit of the overall sustainable campaign, created using only recycled footage to ensure carbon-neutrality.

Cult also partnered with Getty Images to ensure all imagery was created by companies whose eco credentials were ethical.
 
Lumley was chosen because her “vocal campaigning and stance on climate change”.
 
The wider campaign includes customers who buy campaign-related mugs or bags from Sports Direct receiving a free seeded paper — “an eco-friendly gift made from post-consumer materials which germinates when planted” and includes “the most attractive plants for British bumblebees” in support of The Bumblebee Conservation Trust.
 
Emma Greenaway, head of European accounts at Cult, said: “We are delighted to have achieved our first fully sustainable shoot with Sports Direct on their Save The Bumblebees mission. This dovetails perfectly in our ambition to ensure all Cult productions moving forward are sustainable.”
 

Copyright © 2023 FashionNetwork.com All rights reserved.