Simone Rocha adds webstore, offers collection edit

By

Sandra Halliday

Published
Apr 21, 2021

Simone Rocha has added e-commerce to its website with consumers now able to shop an edit of its collection online.

The company is delivering worldwide from the new e-shop but orders will actually be fulfilled from the label’s stores in London and New York.

Ship-from-store has become an increasingly popular option for both big and small brands and retailers in the past few years and in this case, it’s clearly a way for a relatively small independent brand to get online without the need for the kind of logistics investment that's needed for bigger online operations.

The label is also available on a raft of upscale websites, including Mytheresa, Matchesfashion, Net-A-Porter, Farfetch and Selfridges.

The designer's profile has been rising in recent periods. As well as her status as a big draw at London Fashion Week, collaborations have also helped put her unique style in front of a large number fo consumers who might otherwise have not come across her work. 

At the higher end, she’s linked up with Moncler for its hugely successful Genius initiative. But she’s also hit the mass-market via this year’s collaboration with H&M. That collection virtually sold out within 24 hours.