×
182
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Galway - 18.5 Hours - Part-Time - Permanent
Permanent · Galway
SHISEIDO
Laura Mercier Account Manager - Brown Thomas Limerick (37.5 Hours)
Permanent · Limerick
ESTÉE LAUDER
la Mer - Business Manager - Brown Thomas, Dublin - 37.5 Hours / 5 Days - Full-Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - bt2, Dundrum - 22.5 Hours / 4 Days - Part-Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - bt2, Dundrum - 15 Hours / 3 Days - Part-Time, Permanent
Permanent · Dublin
SHISEIDO
Nars Account Manager- Brown Thomas, Cork (37.5 Hours)
Permanent · Cork City
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Galway - 18.5 Hours - Full-Time - Permanent
Permanent · Galway
SHISEIDO
Nars Account Manager - bt2 Dundrum
Permanent · Dublin 16
SHISEIDO
Bareminerals Account Manager - Boots, Belfast
Permanent · New York
SHISEIDO
Bareminerals Dual Site Account Manager - Arnotts, Dublin
Permanent · Dublin 13
TK MAXX
20011-Team Leader
Permanent · Dublin
TK MAXX
10020-Christmas Temp
Fixed-term · Dublin
ESTÉE LAUDER
Estee Lauder Companies - Advisor - Aerrianta, Cork - 36 Hours - Full Time, Permanent
Permanent · Cork
CLAUDIE PIERLOT IRLANDE
Sales Assistant - 37.5h - Permanent - Dundrum m/f
Permanent · DUBLIN
CLAUDIE PIERLOT IRLANDE
Assistant Store Manager - 37.5h - Permanent - Dublin m/f
Permanent · DUBLIN
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar de Recursos Humanos Sin Experiencia Medio Tiempo
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar de Reclutamiento Medio Tiempo Home Office
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Capturista Sin Experiencia Medio Tiempo
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar Administrativo Sin Experiencia Medio Tiempo
Permanent · MEXICO CITY
BASSET SOLUCIONES S.A. DE C.V.
Auxiliar Administrativo Sin Experiencia
Permanent · MEXICO CITY
COCCINELLE
Store Manager - Coccinelle
Permanent · KILDARE
SHISEIDO
Nars Make-up Artist - Dublin Stores (7.5 Hours, Fix Term 3 Months)
Fixed-term · Dublin
Published
Oct 6, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Seasalt advertises on TV for first time as it targets new consumers

Published
Oct 6, 2021

Seasalt’s fast growth in recent years has seen the brand reaching consumers it wouldn’t previously have reached and now it’s set to engage with even more of them as its first-ever TV ad campaign airs.


 

The 30-second ad showcases its products against a backdrop of Cornwall’s coastline, tying in closely to the brand’s seaside heritage.

It’s airing on ITV through its terrestrial channels and on the ITV Hub and was was developed by the retailer’s in-house creative design team, working with London-based studio Beast Productions.

It’s particularly interesting that the ad isn’t targeting consumers in areas well supplied with Seasalt locations, but is focusing on households in the Yorkshire area, where the company has no shops “but has identified [it] as a region with strong potential demand”. It’s very clearly designed to help it attract new customers as well as appealing to its existing customer base.

The ad was filmed in St Ives and Gwithian in Cornwall and features products it’s “famous for”, such as Sailor Stripes, performance rainwear and unique printed dresses. 

The 40-year-old company currently operates a webstore and 69 shops in the UK and Ireland, as well as its products being available via strategic marketplace partners such as M&S and Next.

CEO Paul Hayes called the debut TV ad campaign “an exciting moment” and added that “by putting our brand in front of people in a new format in a region where we don’t have many shops, we are looking to raise awareness by celebrating our heritage and artistic roots with potential customers who we believe share our values. Launching this campaign shows Seasalt’s growth as a business and underlines our ambition for the future”.

Marketing chief Amy Thom also said that “the advert aims to tell our brand story, while showcasing the detail in our products and displaying Cornwall at its creative and beautiful best. TV has come a long way and there is now an opportunity for it to be much more targeted through digital, which makes it a very efficient way of reaching a lot of the right people, while telling a rich brand story”.

Copyright © 2021 FashionNetwork.com All rights reserved.