Sainsbury's creates new digital role ahead of Asda merger

UK supermarkets giant Sainsbury’s is gearing up for a future in which digital will become even more important than at present. The company, which is preparing to merge with rival Asda, has announced that Clodagh Moriarty has been promoted to its operating board as Group Chief Digital Officer, with immediate effect. 


Clodagh Moriarty will guide Sainsbury's as it expands in digital


She will “create and lead the group’s digital strategy, ensuring customers experience an integrated and seamless digital experience across Sainsbury’s, Argos, Sainsbury’s Bank and Nectar.”

Digital is already a major feature of the business’s operations and is set to grow even faster as ranges such as Sainsbury’s Tu Cothing, the entire Argos offer and – in the post-merger future – Asda’s George line see their customers shifting online in ever-increasing numbers.

Moriarty has been at Sainsbury’s for eight years, most recently as Director of Online, running its Groceries Online business. In this role “she has been instrumental in growing online sales and profitability and driving customer innovation, including introducing same-day delivery, plus one-hour delivery with the Chop Chop service, as well as SmartShop, which lets customers scan products themselves as they shop in stores.

Group CEO Mike Coupe said: “The creation of the new Group Chief Digital Officer role demonstrates the importance we place in giving customers outstanding and seamless digital shopping experiences. Investment in this area is vital to our future success and I am confident that Clodagh has the expertise and leadership we need in this area.”

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