Rita Ora to curate shoe range for Deichmann

By

Barbara Santamaria

Published
Apr 4, 2019

European footwear retailer Deichmann has enlisted British pop sensation Rita Ora to curate a collection of shoes for Autumn Winter 2020.

The range will reflect the British singer’s "distinctive sense of style and creativity, and will be youthful, diverse, iconic and accessible”, Deichmann revealed.

Featuring 35 pieces, the collection will include some of the most popular trends gracing the catwalk and launch in selected stores and online from August 2019.

Rita Ora is the second British musician to team up with Deichmann following a successful collaboration with Ellie Goulding in March 2017, which led to a second collaboration in September the same year.

The company has also collaborated with including Halle Berry and Cindy Crawford.

Headquartered in Germany, Deichmann has about 100 stores in the UK, where it opened its first store in 2001.