PrettyLittleThing and Kappa in retro-inspired collab
Described as a “natural partnership” between brands that share core values “to encourage individuality and the pursuit of being your most authentic self”, the collab is focused on womenswear.
The 31-piece collection mixes “off-duty athleisure with PLT trend-led designs”.
In practice, that means an offer taking in utility cargo co-ords, classic branded tracksuits, varsity dresses, and monogrammed mesh in a colour palette of neutral stone, khaki and white with hints of fiery red and yellow tones. Some pieces are stamped out with the PLT x Kappa logo.
And it’s available in a very wide size range (UK sizes 4–30) with affordable prices that range from £10 up to £40.
“The beauty of this collection is that the pieces are interchangeable and will work seamlessly not only with each other but with your favourite items that you already own”, PLT said.
As for the marketing campaign behind the new collection, it's fronted by US rapper GloRuilla creating a look “reminiscent of the 90’s cool girl era, inspired by vintage sportswear with a street style twist”.
Speaking on the partnership Dre Hayes, President of Kappa USA, said: “Although we are a heritage sportswear brand, Kappa embodies the spirit of youth culture and PrettyLittleThing is a perfect partner to share this vision.”
PLT’s Marketing Director Nicki Capstick added: “Staying true to what Kappa is known for to pay homage to its roots whilst still resonating with even our youngest customers was super important to us when it came to designing this collection. We hope merging the typical sportswear feel that is Kappa’s legacy with a ‘going out’ edge will bring a fresh take that is wearable to all this summer.”
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