×
51
Fashion Jobs
ESTÉE LAUDER
Mac Cosmetics - Area Sales And Education Manager (Ireland)
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Cork - 18 Hours - Part-Time - Permanent
Permanent · Cork
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Limerick - 11 Hours - Part Time, Permanent
Permanent · Limerick
L'OREAL GROUP
l'Oréal Designer Fragrances Mobile Fragrance Consultant
Permanent · Dublin
FOOT LOCKER
Manager Treasury Operations
Permanent · Dublin 1
L'OREAL GROUP
Lancôme Deputy Account Manager Brown Thomas Dublin
Permanent · Dublin
L'OREAL GROUP
Giorgio Armani Beauty Business Manager - Brown Thomas Limerick
Permanent · Limerick
ESTÉE LAUDER
le Labo - Fragrance Specialist - Brown Thomas, Cork - 30 Hours - Full Time, Temporary
Fixed-term · Cork
ESTÉE LAUDER
le Labo - Fragrance Specialist - Brown Thomas, Cork - 37.5 Hours - Full Time, Temporary
Fixed-term · Cork
ESTÉE LAUDER
le Labo - Counter Manager - Brown Thomas, Cork - 37.5 Hours - Full Time, Temporary
Fixed-term · Cork
ESTÉE LAUDER
Tom Ford - Specialist - Brown Thomas, Dublin - 30 Hours - Full Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
jo Malone London - Stylist - Brown Thomas, Cork - 11 Hours - Part Time, Permanent
Permanent · Cork
ESTÉE LAUDER
Mac - Retail Manager - bt2, Dundrum - 37.5 Hours - Full Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
Bobbi Brown - Retail Artist - Brown Thomas, Galway - 22.5 Hours - Part Time , Permanent
Permanent · Galway
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Boots-Liffey Valley, Dublin - 15 Hours - Part Time, Temporary
Fixed-term · Dublin
ESTÉE LAUDER
jo Malone London - Stylist - Arnotts, Dublin - 15 Hours - Part Time, Permanent
Permanent · Dublin
TAPESTRY
Senior Sales Associate i - ce ir Kildare (40 Hours)
Permanent · Nurney Road
LEVI'S
24hr Keyholder. Keyholder Experience Essential
Permanent · Kildare
RALPH LAUREN
Department Manager
Permanent · Kildare
FOOT LOCKER
Sales Associate
Permanent · Limerick
FOOT LOCKER
Director Treasury Operations
Permanent · Dublin 1
FOOT LOCKER
Sales Associate
Permanent · Dublin 1
Published
Dec 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Off-White launches China capsule collection via WeChat

Published
Dec 17, 2020

Off-White is launching its first capsule collection of fashion and accessories for men and women in China, which will be sold exclusively on an Off-White Official WeChat Mini Program, a newly developed project.


Off-White - WeChat Capsule - WeChat Capsule



WeChat, which goes by the name of Wixin inside China and is owned by one of largest Chinese internet companies Tencent, boasts over one billion users worldwide.

“The WeChat Capsule reimagines founder and creative director Virgil Abloh’s core aesthetics and materials. It features Off-White’s signature jersey, denim and checks, effectively bringing back the brand’s most foundational — and iconic — components. With this collection, Abloh sought a return to form, while still pushing that form forward,” the Milan-based fashion house explained in a release Wednesday.

Off-White’s founder and creative director Abloh is also the menswear designer of Louis Vuitton, and one of the most influential luxury streetwear designers in fashion.

The WeChat Capsule has three key elements: beginning with a denim collection, treated with a stone wash, where each piece is personalized with hand-rendered white paint spots and splatters.


Off-White - WeChat Capsule - WeChat Capsule



Secondly, many designs feature a specialized laser print, that is applied on denim in a blue-and-white check scheme, a color palette reflecting the hues seen in an early show by Abloh for Off-White’s Spring/Summer 2016 collection, entitled Off-Day.

Additionally, the capsule includes jersey and fleece pieces printed with a new version of Off-White’s tape arrow graphic. The ink itself is formulated to mimic the iridescence and industrial qualities of duct tape.

Accessories including AirPods cases, hats, and phone bags come in denim and leather are also part of the capsule collection to be sold via WeChat, a partner of Farfetch, the London-based luxury Internet e-tailer who acquired Italian streetwear group New Guards in August 2019, gaining control of Off-White’s global license, but not its brand name.




 

Copyright © 2021 FashionNetwork.com All rights reserved.