×
51
Fashion Jobs
ESTÉE LAUDER
Mac Cosmetics - Area Sales And Education Manager (Ireland)
Permanent · Dublin
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Cork - 18 Hours - Part-Time - Permanent
Permanent · Cork
ESTÉE LAUDER
Clinique - Consultant - Brown Thomas, Limerick - 11 Hours - Part Time, Permanent
Permanent · Limerick
L'OREAL GROUP
l'Oréal Designer Fragrances Mobile Fragrance Consultant
Permanent · Dublin
FOOT LOCKER
Manager Treasury Operations
Permanent · Dublin 1
L'OREAL GROUP
Lancôme Deputy Account Manager Brown Thomas Dublin
Permanent · Dublin
L'OREAL GROUP
Giorgio Armani Beauty Business Manager - Brown Thomas Limerick
Permanent · Limerick
ESTÉE LAUDER
le Labo - Fragrance Specialist - Brown Thomas, Cork - 30 Hours - Full Time, Temporary
Fixed-term · Cork
ESTÉE LAUDER
le Labo - Fragrance Specialist - Brown Thomas, Cork - 37.5 Hours - Full Time, Temporary
Fixed-term · Cork
ESTÉE LAUDER
le Labo - Counter Manager - Brown Thomas, Cork - 37.5 Hours - Full Time, Temporary
Fixed-term · Cork
ESTÉE LAUDER
Tom Ford - Specialist - Brown Thomas, Dublin - 30 Hours - Full Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
jo Malone London - Stylist - Brown Thomas, Cork - 11 Hours - Part Time, Permanent
Permanent · Cork
ESTÉE LAUDER
Mac - Retail Manager - bt2, Dundrum - 37.5 Hours - Full Time, Permanent
Permanent · Dublin
ESTÉE LAUDER
Bobbi Brown - Retail Artist - Brown Thomas, Galway - 22.5 Hours - Part Time , Permanent
Permanent · Galway
ESTÉE LAUDER
Estee Lauder - Beauty Advisor - Boots-Liffey Valley, Dublin - 15 Hours - Part Time, Temporary
Fixed-term · Dublin
ESTÉE LAUDER
jo Malone London - Stylist - Arnotts, Dublin - 15 Hours - Part Time, Permanent
Permanent · Dublin
TAPESTRY
Senior Sales Associate i - ce ir Kildare (40 Hours)
Permanent · Nurney Road
LEVI'S
24hr Keyholder. Keyholder Experience Essential
Permanent · Kildare
RALPH LAUREN
Department Manager
Permanent · Kildare
FOOT LOCKER
Sales Associate
Permanent · Limerick
FOOT LOCKER
Director Treasury Operations
Permanent · Dublin 1
FOOT LOCKER
Sales Associate
Permanent · Dublin 1
Published
Mar 15, 2021
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Next aims to be 'Ocado of fashion' as it grows third-party offer, launches Laura Ashley new designs

Published
Mar 15, 2021

As Next continues its acquisition strategy with its Reiss stake purchase and option to take full control, the company has ambitious plans to transform its business model and leverage its £2 billion online business to become the ‘Ocado of fashion retail’.


Simon Wolfson is transforming Next's business model



Reiss will be the biggest name so far to operate on its ‘total platform’ and its link with the label comes as the company also unveils the latest Laura Ashley collection following an earlier deal to launch the brand’s homewares in-store and online.

As of Monday, Laura Ashley has officially launched its SS21 collection, featuring brand-new designs as well as more traditional pieces, via Next. The retailer will feature the label on its website and it will also be available on Laura Ashley’s own webstore. There will be in-store product in 48 Next locations once shops reopen, and a dedicated flagship store-in-store at Westfield London. 

Following its acquisition in April 2020 by investment firm Gordon Brothers, this is the Laura Ashley brand’s first step in generating a portfolio of licensees to build strategic wholesale and retail relationships. 


Laura Ashley



And while this is important for Laura Ashley, it’s equally important for Next, which is pivoting from being a company selling its own brand — but with its Label operation that also sells other labels — into a third-party technology powerhouse. As well as deals such as the acquisition of the Victoria’s Secret UK operation, the new Reiss buy, the launch of its premium beauty chain and Laura Ashley, there’s a lot more going on at the company.

EXPANSION PLANS

The Times on Monday spoke to Next chief Simon Wolfson and said the company faces a future in which it’s aiming to be “the Ocado of fashion” after a platform extension to host smaller and mid-sized brands, with the Reiss stake a key step in this goal.

Building from its existing logistics, customer databases, warehousing strength, currency exchange capabilities, customer services and website translation, it’s building a “total platform” business to become more like a tech partner for fashion than a high street chain.

The newspaper said this could potentially “reach further than Shopify” as it includes all distribution and fulfilment, not just web and payment services.

For now, it hosts only upscale kidswear label Childsplay, but the plan is to target more brands with a fixed commission offer that reduces those brands’ risk if they make the occasional seasonal misstep.

The group has invested heavily in its teams and its tech with the development happening in-house. 

As well as Ocado, its plan has been compared to what The Hut Group offers third parties via its THG Ingenuity offer.

THG Ingenuity has already signed up some big names and while Childsplay doesn’t come under the 'big' category, Next will move the much-higher-profile Reiss to the platform. Wolfson told the newspaper that fashion brands turning over between £50 million to £250 million in sales are the “sweet spot”. Once Wolfson is happy that Reiss is a success on the platform, he’ll be looking to sign even bigger brands.

And despite the Ocado/THG comparisons, Wolfson said he didn’t think there was “any comparable offer in terms of total service on offer”. However, he added that it will take a while for the platform to “deliver meaningful profit”.

Copyright © 2021 FashionNetwork.com All rights reserved.