Sports brand Puma has revealed the first shot of its latest campaign, starring songstress and new creative director Rihanna.

The black-and-white image, posted to Twitter by Puma, shows superstar Rihanna posing in Puma gear head-to-toe, with the tagline: "An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster."

The release marks Rihanna's first ad campaign for the athletic brand since she signed on as creative director in December.

Rihanna seems to be embracing her additional role as brand ambassador and has been spotted sporting Puma several times since the deal closed, according to The Daily Mail.