New eco fashion label to transform vinyl panels into accessories
Designer duo Vin + Omi is working with advertising specialist Ocean Outdoors on a new sustainable fashion label that is launching during London Fashion Week on 14 February.
The partnership will repurpose Ocean’s vinyl advertising displays to create accessories for men and women and help raise funds to support the Marine Conservation Society and its efforts to fight against marine plastic pollution.
Vin + Omi have experience working with non-traditional materials, having developed recycled polyester textiles which are spun from salvaged plastic primarily sourced from river and ocean clean-up projects since 2004.
The brand’s garments have been worn by influential celebrities including Michelle Obama, Lady Gaga, Beyonce, Kate Moss and Debbie Harry.
The new accessories label will make its debut at Vin + Omi’s London Fashion Week show on 14 February at the Andaz in London. And highlights from the show will be featured on the famous Piccadilly Lights, London’s equivalent of Times Square, on 18 February.
Vin + Omi said the collection will be designed in collaboration with students at Oxford Brookes University.
“We are delighted to be collaborating with Ocean on this project. They have taken a great innovative approach to recycling their old advertising canvases. We hope to develop this collaboration to produce a range of items made from the canvases and in return support the Marine Conservation Society from the proceeds,” the brand said.
“Working with us on this project are students from Oxford Brookes University. It’s great that a planet responsible company like Ocean is helping us educate a new generation in how to do the right thing.”
Ocean senior marketing executive Liliana Teixeira added: “As a 95 percent based digital media company, Ocean is actively moving away from the use of vinyl. That said, it’s important we find the best possible way to upcycle the vinyl we do still use. This partnership also allows us to support emerging creative talent which adds to its scale and impact.”
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