N Brown appoints chief brand officer

By

Barbara Santamaria

Published
May 29, 2019

The group behind fashion brands including JD Williams, Simply Be and Jacamo has hired Kenyatte Nelson as its chief brand officer to help strengthen its online offering.

Nelson will join N Brown on Monday 3 June and will report directly into CEO Steve Johnson.

He was most recently chief customer officer at fast-fashion retailer Missguided, and has significant experience across the consumer and retail sectors including with P&G and Shop Direct Group.

N Brown said the new chief brand officer will work to ensure its brands better resonate with customers. It follows a 0.8% fall in group revenues in the year ended 2 March 2019, driven by 5.6% decline in product revenue.

As a result, N Brown is focusing on creating better products by using high-tech tools to deliver fit improvements and investing in design and sourcing. The company will also leverage data to enhance personalisation and offer the right products for every customer.

CEO Steve Johnson commented on Nelson’s appointment: “I am delighted to be welcoming Kenyatte to N Brown and I look forward to working with him as we deliver our digital, retail-led, customer centric strategy.”