Mulberry relocates in Leeds to open concept store

By

Barbara Santamaria

Published
Nov 20, 2019

Mulberry is opening a larger store, and with a new concept designed by creative director Johnny Coca and interior designer Faye Toogood, at Victoria Leeds on 27 November.

The luxury accessories brand said the 3,000 sq ft concept store takes cues from British art and natural landscapes to encourage visitors to immerse themselves in the Mulberry world.

Spanish-born Coca often cites art as a source of inspiration, having studied art, architecture and design at the École des Beaux-Arts and Ecole Boulle in Paris. Meanwhile, the natural beauty of the English countryside is part of the brand’s heritage, taking its name from the Mulberry trees that founder Roger Saul walked past each day on his way to school.

The full product line will be available at the new shop in time for Christmas, including an exclusive edition of the Small Millie Tote in tangerine orange, and the new Season of Light gifting range, whose proceeds will go to Beam, a UK charity devoted to helping people who have experienced homelessness restart their careers.

There will be also an experiential element with a festive photo booth available to visitors who want to create their own holiday greeting card. Visitors can benefit from same day delivery, Saturday delivery, in-store shopping appointments and a drop-off service for the brand’s repairs department.

Ian Earnshaw, commercial director at Mulberry said: “I am delighted that we are launching our new store concept in Victoria Quarter. Leeds has always been, and will continue to be, an extremely important market for the brand.”

The shopping centre has also recently welcomed the opening of a Temperley London pop-up store which will remain at Victoria Leeds for six months.