Monsoon sees surge in web dwell time after shoppable social function debuts
Monsoon has seen a 29% increase in the time online customers spend browsing after they interact with its shoppable posts on Facebook, Instagram and Twitter compared to those going straight to the website, it said this week.
The development comes as the brand tests technology from Curalate which turns any image or video into a virtual pop-up shop and enables consumers to discover more items on its webstore.
The tech firm’s Showroom function certainly seems to be getting shoppers interested and Monsoon said the impact goes beyond just dwell time.
“When customers are reaching [the] website via a Showroom post as opposed to organic web traffic, we’re also seeing an 18% reduction in bounce rates as people explore products beyond the landing page,” said Robyn Molyneux, Senior Content and Social Media Manager at the retailer.
The company is also working with Curalate’s Fanreel function to share customer images on its social channels and curate them in the #MyMonsoon gallery on the retailer’s home page.
“We’ve had an increase in the quality and quantity of our UGC as a result,” Molyneux added. “Shoppers post strong imagery, and we get a lot featuring childrenswear which is great as this is a big area of our business. Customers seeing others wearing their purchases is having a positive effect on our conversion rate and order value.”
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