Mackage’s Tanya Golesic on the opening of Paris flagship, linking with site specific artist Letha Wilson
Mackage, the uber luxury outerwear label, opens its first Paris stores on Saturday, and its picked the city’s busiest prestige shopping thoroughfare – the rue St Honoré.
To celebrate the opening, Mackage is launching an exclusive Saint-Honoré capsule collection available in-store only. The capsule is inclusive of 10 limited edition items in the iconic Saint Honoré blue which nods to the heritage of Paris and the Fleur-de-lis, all tying back to Mackage’s Montreal roots. Since its launch in 1999, Mackage has developed the reputation as the couture of winter outerwear with bold silhouettes, uber luxe materials and precision finishes. Their puffers managing to be almost defiantly luxe, yet also always feather light.
So, we zoomed in on CEO Tanya Golesic, finding her in an ebullient mood. Her national team Croatia has just progressed through the opening round of the current World Cup. She told us her latest news on elevating Mackage for Paris and the planet, and Croatia’s chances.
Fashion Network: Why are you opening in Paris now?
T.G: Well, we had planned for earlier this fall. But, like the entire world, we suffered delays in fabrications and materials. But now, I am happy to say, we have a store that reflects our DNA – with very unique characteristics and unique details, like our down filled wall.
FN: What sort of design changes did you want to achieve?
T.G: A lot of people spend time and money on in-store design. We did not want to overshadow the product. We wanted the product to be the star of this show and store. The first thing you see is the quality and finish of our products. We worked with Toronto-based design team Burdifilek, who are from Canada and understand our aesthetic – especially - for Paris. Over here in New York, we just opened in Manhasset. But the world stage will always be Paris.
FN: Why the exclusive capsule for Paris?
T.G: To offer something very exclusive to Paris, ideas you can find only in Paris. After Covid, everyone feels at home with local experiences – they are somehow that bit different. And we want an elevated approach to that feeling. In New York, we have opened a great new showroom at 210 11th avenue, in the same building as Gabriela Hearst and LoveShackFancy. While in Europe, we are sponsoring a snow polo team for the Kitzbühel championships. And, as part of our overall European strategy, we will have ski activations in Megève in the next few weeks. It’s about bringing Mackage to the slopes in an elevated way. Aesthetics that protect is our DNA.
FN: How many stores do you have worldwide?
T.G: We now have in North America and Europe about 18 stores; while in Korea, Japan and China we have around 20 more. But what really counts is the better brand experience in each store. We want Mackage to be perceived as a lifestyle brand.
FN: How do see next year developing?
T.G: This week we just finished the Fall 2023 collection and it’s super exciting. We are cautiously optimist when it comes to China, due to its challenges. But really excited to launch a top of the pyramid collection and have designer pieces from $4,000 to $5,000 offering really elevated products. From a design point of view, Mackage was born in leather in the 90s. But now we have shifted into a less logo driven business. People are dressing up again, so we created beautiful floor length coats and superb shearling jackets and Made in Italy. Plus, we will focus more on men’s skiwear next year, with an active sport collection.
FN: How big is your business now?
T.G: We are between 9 and 10 figures.
FN: That’s a big space. So, over $200 million, right?
Right, easily, but don’t ask me anymore about figures. It’s early morning in New York, and I need more caffeine!
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