M&S overhauls marketing structure

Marks & Spencer has announced an overhaul of its marketing team following disappointing sales during the important Christmas trading period.

The company’s heart-warming Paddington campaign was not enough to lift sales at its clothing and home division, which saw sales decline by 2.4% in the 13 weeks to 30 December.

This week, Marks & Spencer announced a series of appointments and a new marketing structure designed to strengthen talent and align the strategic priorities of the Food and Clothing & Home business units.

Sharry Cramond has been appointed as Marketing Director, Food & Hospitality, while Nathan Ansell, who is currently Marketing Director Customer & Loyalty, has been promoted to the role of Marketing Director, Clothing & Home.

Completing the senior marketing team will be Rob Weston who will move to be Marketing Director, Brand & Customer, assuming responsibility for a new customer centre of excellence in addition to his current brand remit. All three roles will report into Patrick Bousquet-Chavanne, Executive Director, Customer, Marketing & Digital.

Patrick Bousquet-Chavanne said: “We’re changing M&S. Marketing and customer engagement will play a significant part in our transformation. The new team structure reflects this and, coupled with our one-brand approach, will ensure that we are faster, more commercial and acutely focused on our customers.”

Additionally, new M&S Digital Director Victoria Self will join the business on 25 January.

M&S overhauls marketing structure

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